Pricing Games on Classified Inventory Websites
Dealers still playing the PRICE GAME on Classified Websites. Are dealers still playing this game? …ofcourse they are! I was hoping this shit would stop as print continues to diminish, but it’s obvious...
View ArticleAutoTrader.com to Power Certified Pre-Owned Listings for Nissan
ATLANTA – August 11, 2009 – AutoTrader.com, the ultimate automotive marketplace with 3 million vehicle listings, today announced it will begin carrying live listings of all Certified Pre-Owned (CPO)...
View ArticleCash-for-Clunkers Drives New-Car Shopping—and Higher Prices
Cash for Clunkers Helps Drive Over 15 Million Visitors to AutoTrader.com for 8th Month in a Row ATLANTA – September 3, 2009 – The Cash-for-Clunkers or CARS program brought some of the best sales so far...
View ArticleKelley Blue Book’s Big Move?
KBB wants to change how auto leads are bought and sold Guest Posting by Cliff Banks Kelley Blue Book is launching a bold initiative, hoping to revolutionize the way online leads are bought and sold. In...
View ArticleAutoTrader.com Testing Car Trade in Program in Kansas City
Autotrader.com Vehicle Purchase Program Aims to Streamline Consumer Sale, Trade In of Used Autos ATLANTA, Nov. 11 /PRNewswire/ — AutoTrader.com’s Vehicle Purchase Program (VPP), currently in a 90-day...
View ArticleAutotrader.com Cross-Shopping Data Among Saab Shoppers
Autotrader.com cross-shopping data shows BMW top cross-shopped vehicle among Saab shoppers. ATLANTA – December 18, 2009 – With the announcement today that GM will shutter its Saab division, BMW may be...
View ArticleAutoTrader Buys KBB
AutoTrader Buys Kelly Blue Book (Kbb) Just as the press was cooling down on the announcement of AutoTrader buys vAuto, AutoTrader.com turns around and has bought Kbb.com (Kelly Blue Blook). The rumors...
View ArticleAn Open Letter to Mark O’Neil – Chairman and CEO of DealerTrack
Dear Mark O’Neil, You are the Chairman and CEO of DealerTrack with a fascinating bio that includes being President of an Auto Dealer Group, you’ve worked at Intel, you co-founded CarMax and you’re...
View ArticleAre You Adding Actual Photos and Prices to Your New Car Listings?
Are actual photos of your New Car Inventory necessary? AutoTrader.com says YES!! According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the...
View ArticleAutoCheck Vehicle History Reports to Appear on AutoTrader Starting September...
With the current turmoil around CarFax, major challenges it faces, and being sued by dealers, it’s quite possible they could be loosing some of their exclusivity on popular vehicle classified...
View ArticleAutoTrader’s Social Media Survey is a Total Sham
They say that if you torture the data long enough, it will confess to anything. In the case of AutoTrader’s recent “study” about car shopping habits, it’s not just a matter of torturing the data. It’s...
View ArticleWhy Can’t Your Classifieds Site Perform Like CarGurus?
Why Can’t Your Classifieds Site Perform Like CarGurus? To be clear: CarGurus (NASDAQ: CARG) is not perfect. In fact, dealers have plenty of legitimate issues with the company (I’ll detail a couple...
View ArticleDrop the Hammer on 3rd Party Listings
Imagine you walk into your neighborhood hardware store – let’s call it Joe’s Hardware and Lumber. Joe’s has been around for decades – family owned, involved in local charity, and a brand that has a...
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